USEUROPEAFRICAASIA中文双语FrançaisHOMECHINAWORLDBUSINESSLIFESTYLECULTURETRAVELWATCHTHISSPORTSOPINIONREGIONALFORUMNEWSPAPERChina Daily PDFChina Daily E-paperMOBILEBusinessMacroCompaniesIndustriesTechnologyMotoringChina DataFinanceTop 10Home / Business / TechnologyTechnology adds luster to 11.11 shopping festival
By Zhu Lingqing | | Updated:2016-11-09 06:55The day of November 11, nicknamed Singles Day in China, has not yet arrived, but domestic e-commerce conglomerates have already geared up for the battle of the 11.11 shopping festival, the countrys biggest annual online shopping spree since it was created on November 11, 2009.Besides traditional marketing promotions like coupon distribution and special sales, this year e-commerce giants are adopting cutting-edge technology to create an eye-opening online shopping experience for consumers.Taobao: Virtual realityScreenshots show the VR shopping mode in Buy+ in Beijing, on November 7, 2016. [Photo by Zhu Lingqing/]Alibaba Group Holding Ltd, the pioneer and leader in e-commerce who first created the festival, officially launched a virtual reality (VR) online shopping channel called Buy+ in the mobile app of its e-commerce site Taobao on Nov 1.Buy+, offering panorama mode and VR shopping mode, can resemble an offline shopping experience. In VR mode, the user wearing VR goggles, that do not have to be as high-end as HTC Vive or Oculus Rift, can go shopping overseas, see the view of a local street, enter a store, view and select a product by focusing their vision on it and purchase the product by focusing on a certain area for around three seconds.Compared to the first version of Buy+, which debuted at Taobaos “Creation Festival” in July, this version is much more convenient and requires less equipment for users.Previous Page1 2 3 4 5 Next PagePrevious Page1 2 3 4 5 Next PageRelated StoriesAlibaba 11.11 Shopping Festival to last for 24 daysNov 11 online shopping festival to see a rise of 35% in parcelsGuangzhou to host international shopping festivalJD working staff prepare for 618 online shopping festival11.11 shopping day goes beyond China bordersPhotoTechnology shines at the Light of the Internet ExpoVolunteers for the 3rd WIC glow with elegant demeanorUnveiling the Wuzhen Internet Intl Convention CenterE-commerce jewelry buyer steps into live streaming to lure customersWalking into the main venue for the 3rd WICIdyllic scenery of Wuzhen water townMost Viewed in 24 HoursTop 10Worlds top 10 most valuable sports brandsEditors picksChinese demand for iPhone 7 slowing in 2017: UBS reportMaking it in the City of London, Chinese-styleChina DataInfographic: How internet has transformed ChinaQ&A With CEOBiotech leader continues fast innovationTaking the pulse of a growing marketSpecial2016 Wuzhen Summit to held soonFuture of internet media organizationsBACK TO THE TOPHOMECHINAWORLDBUSINESSLIFESTYLECULTURETRAVELWATCHTHISSPORTSOPINIONREGIONALFORUMNEWSPAPERChina Daily PDFChina Daily E-paperMOBILECopyright 1995 -var oTime = new Date();
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