USEUROPEAFRICAASIA中文双语FrançaisHOMECHINAWORLDBUSINESSLIFESTYLECULTURETRAVELWATCHTHISSPORTSOPINIONREGIONALFORUMNEWSPAPERChina Daily PDFChina Daily E-paperMOBILEWorldAsia-PacificAmericasEuropeMiddle EastAfricaChina-USChina-EuropeChina-JapanChina-AfricaHome / World / LatestShopping app targets big spenders
By Lia Zhu in San Francisco | China Daily USA | Updated:2017-02-28 12:15Marketers are advised to tap into the demographic of affluent, tech-savvy Chinese Americans whose buying behavior reflects their cultural preferences. A mobile shopping-app company believes it knows how to reach this fast-growing group.Weee!, a Silicon Valley-based startup, is building a mobile commerce platform bridging users to suppliers directly by providing curated and sometimes unique products through social networks.With the app, the users can connect with other like-minded customers in their neighborhoods. They can share product information and pre-order through local group buying leaders. The company then sources and delivers the products.Currently, the company has hundreds of partners, including farms and wholesale suppliers. Weee! has experienced rapid growth since its founding in 2015, and said its users exceed 120,000 and group leaders number more than 4,000 across the US.The most popular products are fresh vegetables and fruits, seafood and Chinese ethnic snacks and ingredients, said Larry Liu, founder and CEO.For instance, free-range chicken is delivered to group leaders directly from the slaughterhouse without being frozen; live fish caught in Alaska can arrive in a customers kitchen the next day, he said.The company has received positive feedback from suppliers. “They think the business model is very cool,” Liu said.Chinese Americans dietary habits reflect the importance of food as a connection to cultural heritage. Chinese diets consist primarily of fresh and healthy options.That echoes the findings by Nielsons latest Asian-American consumer report. The report, released in June 2016, found that Asian Americans purchase 72 percent more fresh vegetables and 29 percent more fresh fruits than the population at large.”Having lived in the US for over 10 years, I feel the Chinese community has long been underserved,” said Liu. “Its hard to get what we want in mainstream supermarkets, and the goods in Chinese supermarkets are often disappointing.”He said the reason for the Chinese community being underserved was because it was a small market.But the millions of Chinese Americans represent massive spending power, and social networking apps such as WeChat bring them together, he added.liazhu@chinadailyusa.com(China Daily USA 02/28/2017 page2)PhotoUK voters head for polling booths as countrys general election gets under wayPolls on eve of UK election suggest PM May will boost majorityTrump offers to help resolve rift between Qatar, Gulf nationsNATO formally welcomes Montenegro into alliance8 killed in Irans parliament shootingSwedens National Day celebrated in StockholmMost Viewed in 24 HoursWeekly PhotoThe world in photos: May 29 – June 4NewsmakerChina supports marine-friendly blue economyTencent among worlds 100 most valuable brandsSpecialPresident Xi visits Kazakhstan, attends SCO summitPremier Li visits Germany, Belgium, attends the China-EU Leaders MeetingReporters JournalEducation should be lifelong, and so should the chance to dreamCleaning up water gets a boost from brand new methodChina-JapanPeople are key to peace: former Japan officialChina-USUS sees another side of ChinaChina-EuropeTwo pandas from China greeted in NetherlandsChina-AfricaKenyas economy on track, gathering steamBACK TO THE TOPHOMECHINAWORLDBUSINESSLIFESTYLECULTURETRAVELWATCHTHISSPORTSOPINIONREGIONALFORUMNEWSPAPERChina Daily PDFChina Daily E-paperMOBILECopyright 1995 -var oTime = new Date();
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