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ASIAdocument.write(“” + m[today.getMonth()+1]+ ” “+ today.getDate()+”, ” + theYear + ” “);HOMECHINAWORLDBUSINESSLIFESTYLECULTURETRAVELSPORTSOPINIONREGIONALFORUMNEWSPAPERChina Daily PDFChina Daily E-paperChina Daily Global PDFChina Daily Global E-paperBusiness /CompaniesEconomyPolicy WatchChina DataCompaniesMarketsIndustriesViewMotoringTechGreen ChinaChina ExpoTV makers pin hopes on AR techBy Fan Feifei(China Daily)Updated:2016-09-06 07:44Comments Print Mail Large Medium SmallTelevision manufacturers application of augmented reality technology into TVs is regarded as an attempt to seek new industry growth, however it remains to be seen whether this will be accepted by the market, industry experts said.Chinese TV manufacturer Skyworth Group Co Ltd recently unveiled the worlds first AR smart TV. The AR application in this TV mainly involves games, children education, sports and shopping.”We take the lead in combining large-screen TVs with AR technology, and hope to quicken the application of AR technologys whole industrial chain,” said Liu Tangzhi, vice-president of Skyworth Group.With a 4.7mm thick OLED panel, the AR smart TV S9D, which went on sale on Tuesday, boasts two sizes, including 55 inches and 65 inches, priced at 15,999 yuan ($2,396) and 29,999 yuan respectively.Skyworth has established a specialized AR team to explore more industry resources and cultivate mature AR market.According to Digi-Capital, the scale of the AR market is expected to reach $120 billion in 2020.The application of AR technology in TV is just beginning. “I believe in the next three to five years, there will be more AR content, among which content about games and education may account for 20 percent,” said Liu.Wang Fu, secretary-general of the China Television Artists Associations stereoscopic image (3D) professional committee, said: “The most fundamental advantage of AR lies in family entertainment, and TV is the biggest application platform for AR technology.”Wang explained the advancement of AR technology should depend on TV platform. “Owing to the expensive cost of AR technology, most TV manufacturers didnt invest much in it,” Wang added.Mu Sai contributed to this story.0Related StoriesHiScene aims HiAR in fight with Microsoft glassesVRooming into the future with AR devicesHow far are we from augmented reality?Magic Leap tipped to launch AR glasses as first productAR glasses offer new experiencePhotoHangzhou summit in motionSix firsts at this years G20 SummitLincoln starts pre-sales of ContinentalFive proposals to shore up global economic growth: XiItalian PM visits Xixi park of Alibaba GroupB20 summit concludes in HangzhouChina Economy By NumbersChina Economy by Numbers – Dec China Economy by Numbers – Nov NewsmakerCEO Q&A – Ton Büchner of AkzoNobel Chinese buyers circle soccer super agent Stellar GroupMost ViewedTodays Top NewsBMWs new breed of luxury cars: strong, powerful, clean and greenG20 summit concludes in Chinas HangzhouTech tycoons support Xis innovation visioniFLYTEK to boost AI investmentsXinjiang electric supplier follows Belt and RoadCBRC pushes green financePSA eyes new start in ChengduTV makers pin hopes on AR techHot TopicsFiat SpA Peugeot SA Taxi app Internet finance Housing price Disneyland 12306.cn WeChatEditors PicksTop 10 saving countries in the world Top 5 smart home applications attracting Chinese consumers Top 10 least affordable provincial-level regions in China Top 10 FDI sources for Chinese mainland in Jan-April Specials2016 Summer DavosWorld Robot Conference 2015Made in China – fight against counterfeit goods…| About China Daily | Advertise on Site | Contact Us | Job Offer | Expat Employment |Copyright 1995 -var oTime = new Date();
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