ASIAdocument.write(“” + m[today.getMonth()+1]+ ” “+ today.getDate()+”, ” + theYear + ” “);HOMECHINAWORLDBUSINESSLIFESTYLECULTURETRAVELSPORTSOPINIONREGIONALFORUMNEWSPAPERChina Daily PDFChina Daily E-paperChina Daily Global PDFChina Daily Global E-paperBusiness /IndustriesEconomyPolicy WatchChina DataCompaniesMarketsIndustriesViewMotoringTechGreen ChinaChina ExpoCyber stars key ways to grow richBy Ma Si(China Daily)Updated:2016-03-16 07:59Comments Print Mail Large Medium SmallA snapshot of Internet celebrities. [Photo provided to China Daily]Not long ago, YouTube star Michelle Phan wowed the beauty products market when she succeeded in setting up a personal cosmetics brand by just uploading makeup tutorials to YouTube.To this day, her success is hailed as a testament to the power of the Internet.Now, thousands of others are trying to emulate Phan in China. They boast huge online following. The ability to transfix eyeballs online, especially on social networking platforms, these days translates to celebrityhood and riches. In China, there are 688 million Internet users, so the knack of influencing even some of them could make one a “key opinion leader”.Such leaders are building up thousands of online communities by sharing knowledge on subjects like fashion, beauty and electronic games or just by producing humorous videos. In the process, they make loads of money.The list below summarizes the key ways by which such cyber stars grow rich:1. Tips and virtual gifts from fansMost online platforms have introduced a “tips” system for fans to give cash to online celebrities. For example, when an online celebrity publishes a fashion-themed article on WeChat, Chinas most popular instant messaging tool, readers can reward the author with tips ranging from 1 yuan (15 cents) to 256 yuan by using its digital payment tool.The tips system can bring a lot of cash, given that each article by online celebrities often generates more than 100,000 hits or visits.For instance, Papi Jia, an online celebrity well known for making humorous videos, recently received tips from more than 3,500 fans because they loved her latest video post on WeChat.Popular broadcasters on live-streaming platforms also derive income from viewers who buy virtual gifts for them, like digital flowers.2. Advertising fees from luxury brandsLuxury brands such as Chanel and Prada are turning to online celebrities for targeted marketing. When releasing latest products, these companies often invite online celebrities to advertise the products on Sina Weibo, Chinas version of Twitter.”Compared with traditional fashion magazines, online celebrities have stronger bonds with us and I am more willing to accept their recommendations,” said Liu Chang, a 28-year-old white-collar worker in Shenzhen, Guangdong province.Previous Page1 2 Next PagePrevious Page1 2 Next Page8.03KRelated StoriesInternet innovation set to drive Chinas growthYesteryears Internet cafes morph into high-tech fun densIt is time to tackle growing packaging waste problemChinas digital games market boomingChina completes drafting e-commerce lawPhotoWorlds biggest computer and software fair CeBit kicks off in GermanyTop 10 exporters of cultural goodsLargest blue diamond to appear at auctionTop 10 targets of the 13th Five-Year PlanPost-90s quits his job to make traditional paper umbrellasMinistry of housing and urban-rural development holds news conferenceChina Economy By NumbersChina Economy by Numbers – Dec China Economy by Numbers – Nov NewsmakerUK-born businessman heads revolution in Chinas canteens Chinese rank among worlds wealthiest 62Most ViewedTodays Top NewsTibetan IPO rush continues with new Shanghai listingPharma tycoon looks for overseas healthcare dealsMore automakers to buy Hunan Corun hybrid powertrainsHow to enjoy a weekend without carrying cashUBS opens Shanghai branch, eyeing the super-richNew airports needed to boost business aviation4G spending hits China MobileAlphaGo ignites AI passion among local enthusiastsHot TopicsFiat SpA Peugeot SA Taxi app Internet finance Housing price Disneyland WeChatEditors PicksTop 10 most innovative carmakers of 2015 Top 10 Chinese cities with most startups Top 10 sectors with market potential in Government Work Report Top 8 hot topics at the two sessions SpecialsWorld Robot Conference 2015Made in China – fight against counterfeit goods2015 Beijing Forum for Emerging Markets…| About China Daily | Advertise on Site | Contact Us | Job Offer | Expat Employment |Copyright 1995 -var oTime = new Date();
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